Retention, Engagement & Branding Survey 2017

In discussions about the war for talent, HR teams often focus in on hiring.  But winning the war for talent isn’t just about hiring. A powerful retention strategy plays a huge role in developing a workforce that’s a strategic advantage.

A new report, the 2017 Retention, Engagement and Branding Survey, explores how this powerful combination is being used by HR organizations.  Sponsored by SilkRoad and HR Daily Advisor, the report offers numerous insights from nearly 500 respondents, including:

  • 4 out of 5 respondents said they do track employee retention/turnover.
  • 80% say they ask employees for feedback to make them feel personally committed to their organization.
  • 66% of survey takers said they do not measure engagement.
  • 51%, the number one response, say that they characterize their experience at their organization as “somewhat positive.”
  • 76% say they do not have a formal career-planning program.
  • 74% say they do not have an employment brand program.
  • 54% say that their internal branding has been somewhat effective at improving retention.

The top three goals of respondents’ employment branding programs are:

  • 71% Boost engagement
  • 66% Boost morale of employees
  • 62% improve retention of all employees