Don’t sink your budget into InMails. Rethink Outbound Recruiting
Being a recruiter in 2025 is not for the faint of heart. You’re battling fake resumes, sifting through hundreds of applications for every job post, and now one of the most prominent outbound tools at your disposal is about to get 600% more expensive.
If you’re relying solely on LinkedIn InMails to fill your pipeline, buckle up. Next month, messaging costs are increasing dramatically—several times higher than today. What currently costs just a few hundred dollars to reach candidates could soon run into the thousands. And that’s simply not sustainable.
So what does this mean for you?
Inbound recruiting won’t save you either. The days of posting a job and hoping the right candidate finds you are long gone. Response rates are down and applicant quality is inconsistent, leading to longer time-to-hire. The most effective strategy is a combination of both inbound and outbound to build a diverse and robust talent pipeline.
Instead of pouring all your budget into LinkedIn InMails, here are three ideas to consider for a stronger, more effective candidate pipeline:
AI-powered talent sourcing
You don’t just need more candidates. You need the right ones, and fast. With Rival, you have access to a database of 750M+ passive and active candidates and AI-powered search and prioritization to surface best-fit talent instantly. From there, generative AI helps craft more personalized outreach at scale, improving response rates and saving you time. Better filters, more candidates, and you don’t have to pay extra for outreach. What’s not to love?
Employee referrals
Your best candidates are already in your employees’ networks. In order to capitalize on that network, you need a streamlined referral program that actually works. Rival makes it easy with custom job portals, so current employees and alumni can directly connect great people to your open roles.
Internal candidates
Sometimes your best hire is already inside your company. But are they even aware of your open roles? Rival makes it easy for current employees to explore open roles and apply internally with dedicated job portals. That means more career mobility and stronger retention. Win-win.
LinkedIn will always be a valuable tool, but the new InMail pricing model won’t work for resource-strapped TA teams. Now is the time to rethink your outbound strategy so you don’t get left behind.
Are you ready to step into a new era of outbound recruiting? Talk to Rival today and we’ll help you move faster and hire better.
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Want to learn more about what this (and other industry shifts) mean for HR, talent acquisition, and workforce planning? Join us live for the newest episode of Talent Transformed. Are you ready to step into a new era of outbound recruiting?